The Workshop

WiMAX Business Models and ROI

Friday 31st March 2006

Caroline Gabriel
Research Director and Lead Analyst, Wireless
RETHINK RESEARCH

The WiMAX 2006 conference workshop will give you a complete awareness of the development of the WiMAX industry at local, international and global levels. It will identify the key markets and applications that will support profitable business models based on WiMAX and analyze the key success and risk factors for operators. It will provide a detailed and practical guide to how WiMAX can generate success, where it should be used in combination with other technologies, and which markets to avoid.

The workshop will be interactive and will draw heavily on the opinions and experiences of our research base of over 150 service providers, including case studies, discussion and practical exercises.

Session One: Fixed WiMAX – is there a business model?

• The impact of mobility on ROI and profitability
• Key markets for Mobile Broadband
• Hybrid business models
  • Wi-Fi
  • 3G
  • DSL and cable
  • Satellite

Session Two: Case studies and real world results

• ROI Comparisons with other technologies
• Critical success / risk factors

Rethink Research is a publishing and research company that has established thought leadership in the areas of advanced wireless technologies, broadband digital media and Triple Play. It specializes in industry analysis and in devising practical business models for wireless and triple play operators. Rethink’s team is headed up by research director, Caroline Gabriel, formerly editorial director of Europe’s largest technology publisher, VNU Business Publishing.

Rethink ‘s core products include the Wireless Watch advisory service, WiMAX Business Models, WiMAX Global Map, and Faultline, a weekly analysis publication. www.rethinkresearch.biz